“If we are not customer driven, nor will our cars be.” Henry Ford

As you read this article, I believe you will discover the real key to true greatness. The key is to be of service to others. No matter who you are, if you are breathing you are in customer service in one way or another. The concept of service has not been understood by most people. Whether you are Madonna, or Billy Graham, you are in customer service. We are all rewarded materially based on the pleasure or service we bring to others.What do all the great ones have in common? They have an attitude of being of service instead of being self-serving. They all serve their audiences or customers with impeccable excellence which resulted in them becoming great.

THE AUTOMOTIVE INDUSTRY CRISIS
We have a crisis in this country underlying the financial crisis. I believe that it is at the root of the present financial crisis. It is called the CUSTOMER SERVICE CRISIS! The word crisis in Chinese means danger yet opportunity. We definitely have lots of opportunity to improve in our nation in the area of customer service. I think it is the real financial problem we face today. I am not an economic genius, but I am a customer service expert. I am tired of watching people put band-aids on economic cancer. So I am writing a series of articles which will get to the root of the economic problem and if heeded could help turn this crisis around.

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This may be old news to some of you but the automotive industry is not what it used to be. The days of car manufactures making new cars, slapping an expensive price tag on them and then watching happy go lucky customers drive off the lot in large numbers has passed long ago. With the economy being in the worst shape that it has been in in a very long time, people just don’t have money to waist on vehicles the way that they did once upon a time.

In recent months thing have began to stabilize a little more than the last twelve months. In what was being called the automotive crisis many people lost jobs as almost no cars were being sold. Household names Like GM, Ford, and Chrysler all looked to the government for help. A big reason that the crisis took place was because the automotive industry was weakened by a substantial increase in the prices of automotive fuels. With virtually no fuel efficient models to offer consumers the “Big three” of the American automotive industry watched their sales quickly decrease.

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Who would have thought that one of the one-time biggest car manufacturer in the world, General Motors, would be filing for Chapter 11 bankruptcy protection, sending shock waves thought the motor industry?

GM is 101 years old, but even its stature as one of the giants of US car manufacturing hasn’t saved it from major problems. Problems caused in part by the economic crisis which is affecting all parts of industry and services in all parts of the globe. And problems caused by GM’s slowness to react to the fact that the world is now demanding smaller, greener cars, even in the US. It is losses of $81bn made over the past four years which have gotten GM to the stage it’s now at. Although the US government will pump billions of dollars in to it, there are many who think it’s a step too far, and the car firm should have been allowed to go under.

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